FYI: Dive into the pulse of innovation and history at the 2024 Essen Motor Show, setting the standard for tuning, motorsport, and automotive creativity across Europe.
A Thrilling Experience at the 2024 Essen Motor Show
Reflecting on my adventure at the 2024 Essen Motor Show (EMS), I find myself swept up in both awe and admiration. As an automotive enthusiast residing in London, the allure of EMS is an experience that reverberates even after returning home. Whether it was the dizzying array of cars I barely had time to explore or racing across Germany at lightning-fast speeds, every moment at Messe Essen was exhilarating.
A Personal Milestone
Reporting from the heart of the action marks the end of my fifth year as a Speedhunter. While no celebratory champagne just yet, each show serves as a testament to the vibrant spirit of the industry. The halls overflowed with the newest, the oldest, the fastest, and the most audacious machines Europe has to offer.
The Evolution of EMS
Now celebrating its 56th year, the Essen Motor Show began in 1968 as the International Sports and Racing Car Exhibition. Over the decades, it has evolved much like its American counterpart, the SEMA Show, transforming from a humble beginning into a grand celebration of automotive brilliance.
A Diverse Showcase
The 2024 showcase emphasized diversity, with a special focus on aftermarket tuning and modification. Cars from Opel, including the Opel Kadett Coupé GT/E from Risse/Send Motorsport, captured the spirit of European motorsport heritage. John Cleland’s association with the Astra GSi Super Tourer highlighted Opel’s impressive racing pedigree beyond British shores.
Embracing Electric Innovations
EMS 2024 marked a notable shift towards electric vehicle innovation. From modified wonders like the Volvo EX30 to smaller electric vehicles peppered throughout the exhibition, the embrace of sustainable technology was undeniable.
German Engineering Excellence
Strolling through the show, I encountered brands synonymous with precision engineering. AC Schnitzer’s standout BMW motorcycle creations and Eisenman Exhaust Systems’ bold G80 M3 with F1-inspired wheels drew significant attention.
Iconic Personalities and Builds
The presence of legend Walter Rohrl at the Bilstein stand, showcasing a rally-spec G-body Porsche 911, added a touch of iconic brilliance. Meanwhile, tuning mastermind JP Kraemer dazzled with a daring showcase, including a V12-powered Mercedes-Benz SLC and a futuristic Volvo 850 ‘Volt’.
Highlights and Activities
EMS provided entertainment for everyone—from competitive simulation racing to thrilling RC drifting exhibitions. Merchandising opportunities abounded, with unique souvenirs, including the elusive BMW M3 GTR Strassenversion poster.
Nostalgia Meets Innovation
König Specials’ R107 Mercedes-Benz SL, with its gleaming black and gold motif, epitomized the blend of nostalgia and daring flair that EMS thrives upon. The show caters not only to nostalgia but also to innovation.
In conclusion, the 2024 Essen Motor Show was a spectacular experience, offering a rich palette of automotive wonders. Whether you are a die-hard enthusiast or a curious visitor, EMS is a vibrant homage to automotive culture and creativity—an experience not to be missed. For more insights and updates, reach out to us at tips@automotive.fyi, or follow us on Twitter @automotivefyi.
Donald Smith, Editor of Automotive.fyi
