FYI: Chrysler’s future is looking uncertain as the brand consolidates its lineup to focus on a single model, while potential acquisitions and new concept reveals stir intrigue.
Chrysler’s Bold Strides and Future Hints
Chrysler has recently drawn significant attention, paralleling the scrutiny once given to Maserati. Currently, Chrysler’s lineup is pared down to just one model, the Pacifica minivan. Amidst this backdrop, the brand’s future direction seems obscured but intriguing.
Leadership Shifts Gears on Upcoming Models
CEO Chris Foer has ushered in significant changes, notably canceling the highly anticipated Airflow electric concept, which was slated for this year. Instead, the focus has shifted to new models with fresh names and designs. Earlier this year, Chrysler teased a sporty, red vehicle, which led to the unveiling of the Halcyon EV concept—billed as an "exciting vision for the future." This sleek concept sparkled interest, drawing comparisons to the 1987 Lamborghini Portofino concept from Chrysler’s era of owning Lamborghini—a reminder of how quickly dynamics can shift in the automotive industry.
A Bid to Change Ownership
Adding to the drama, Walter Chrysler’s great-grandson, Frank B. Rose Jr., publicly offered to acquire Chrysler and Dodge from Stellantis. Stellantis swiftly rejected this bid, underscoring the brands are not up for sale, akin to their stance on Maserati. Nonetheless, this saga is far from over.
2025 Chrysler Lineup Insights
For the 2025 model year, Chrysler dealerships will solely offer the Pacifica minivan, available in both standard and plug-in hybrid versions. The lineup tweaks are largely in trim realignments:
-
Non-Hybrid Pacifica Trims for 2025:
- Select (New entry-level)
- Limited
- Pinnacle
Both the Touring and Touring L grades will be phased out.
-
PHEV Trims for 2025:
- Select
- Pinnacle
The S Appearance Package becomes a standard inclusion for the non-hybrid Limited trim and remains optional for Select PHEVs featuring the Premium Group. This new package enriches the 2025 Pacifica PHEV with enhanced cosmetics, the Uconnect Theater and Sound Group, a dual-pane sunroof, wireless charging, and the Safety Sphere Group.
Enhancements and Pricing Adjustments
Chrysler is also adding extra features to the base trim, Entry Select, enhancing both powertrain options with:
- Auto-dimming rearview mirror
- One-touch second-row windows
- Universal garage door opener
- Premium carpeting
Price Adjustments
The price structure for carryover trims remains mostly stable, except for the Limited trim, which now includes additional standard equipment:
- Select: $44,145 (new trim)
- Limited: $51,265 (a $995 increase)
- Pinnacle: $55,930 (unchanged)
For context, the pricing for the current 2024 non-hybrid Pacifica starts at $39,645 for the Touring and $41,805 for the Touring L, with AWD options adding $2,995.
- Hybrid Price Points:
- Select PHEV: $52,750 (unchanged)
- Pinnacle PHEV: $61,480 (unchanged)
Looking Ahead
Chrysler’s current trajectory showcases a strategic yet bold approach in a market ripe with competition. The reduced lineup and conceptual innovations indicate a potential major overhaul or revitalization. As the dust settles, automotive enthusiasts and industry experts alike will be closely watching Chrysler’s next moves.
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Lawrence Jacobs, Editor of Automotive.fyi
