Polestar 3: A New Era for an Emerging Brand
MADRID, Spain — Polestar has carved out a unique niche since it came under Volvo’s umbrella in 2017. Initially kicking off with a singular model, the brand sought to establish itself with a high degree of ambition but limited market presence. Now, a game-changing addition is on the horizon. Enter the Polestar 3, set to debut in 2022 and firmly plant its roots in the lucrative SUV market while showcasing advancements in both design and technology.
Stepping into the Mainstream
Scheduled for a 2022 release, the Polestar 3 aims to define itself as the brand’s flagship vehicle in the highly competitive SUV segment. Previously, I had the opportunity to test this model on a Swedish track, and now, it’s time for a comprehensive road test to see how it performs in real-world conditions.
Much like the upcoming Polestar 4, the new Polestar 3 signifies the brand’s gradual shift away from its ties with Volvo. Built on Volvo’s SPA2 platform—the same used in the EX90—the Polestar 3 promises a distinct identity. Similar to family lineage, the two SUVs share a platform but offer different experiences. The Polestar 3 delivers a sportier vibe, boasting a streamlined silhouette and a lower roofline, while the EX90 caters to a more practical, family-oriented market with its boxier frame and optional third-row seating.
Yet, Polestar is not cutting all ties with Volvo. According to Maximilian Missoni, Polestar’s head of design, "The Volvo connection is a good thing. It’s what separates Polestar from a lot of other newcomers who don’t have that kind of trust." This connection is especially beneficial since Volvo is revered for its commitment to safety—an aspect that resonates well with consumers.
Unique Features and Design
The Polestar 3 clings to its design ethos while subtly hinting at its Volvo lineage. Up front, the recognizable Thor’s Hammer daytime running lights pay homage to its Volvo roots. However, Polestar puts its own spin on things. The SUV proudly flaunts its array of sensors on a panel between the headlights, with lines indicating their precise locations. This practice follows a tradition started with the Polestar 1.
Inside, the Polestar 3 retains some Volvo-esque elements. The three-spoke steering wheel, digital instrument cluster, and floating center console closely resemble those in the EX90. However, the real differentiation lies in the software. Polestar’s infotainment system, while still Android-based, sports its own unique interface on a 14.5-inch touchscreen, complete with custom fonts and icons.
An Enhanced User Experience
Around 85% of the infotainment system is shared with the Polestar 4, but the 3’s screen has a different orientation. Ruben Rodriguez, Polestar’s head of UX design, states, "The 4’s touchscreen is landscape-oriented to appeal to younger buyers who appreciate features like split-screen mode. In contrast, the Polestar 3 targets a clientele that prefers a portrait-oriented display."
The infotainment system features user-friendly tiles and illustrations to simplify interaction, whether adjusting the steering column or accessing the navigation system. This clear, intuitive layout makes it easy to manage the myriad features available.
Spacious Yet Compact
Polestar has also thought about passenger comfort. By forgoing a three-row configuration, ample legroom is provided for rear-seat passengers, making long journeys significantly more comfortable. However, this comes at the expense of storage space. When the second row seats are upright, the cargo space stands at 21.1 cubic feet, expanding to 49.8 cubic feet when folded flat. Although competitors may offer more trunk space, the Polestar 3 makes up for it in passenger comfort and driving dynamics.
Power and Performance
At launch, the Polestar 3 will be available in a single variant: the Long Range Dual Motor. It’s powered by a 111-kilowatt-hour nickel-manganese-cobalt battery, generating 489 horsepower and 620 pound-feet of torque in its standard form. The optional Performance package boosts these figures to 517 horsepower and 671 pound-feet.
Despite its weight—ranging from 5,696 to 5,886 pounds—the Polestar 3 delivers impressive acceleration. The 0-60 mph dash is a quick 4.8 seconds for the standard model and 4.5 seconds with the Performance package.
What sets the Polestar 3 apart is its handling. It employs a dual-clutch torque-vectoring differential on the rear axle to enhance agility, particularly on winding roads. This feature adds a surprising level of fun to the driving experience, making it more engaging despite its larger dimensions.
The vehicle comes with a range of customizable settings for steering, suspension, and more, ensuring that drivers can tailor the driving experience to their preferences.
Charging and Range
The Polestar 3 is equipped with a 400-volt electric system capable of 250-kilowatt charging, allowing for a 10 to 80 percent charge in just 30 minutes. The estimated driving range is 315 miles, which dips to 279 miles if equipped with the Performance Pack.
Market Position and Pricing
Priced at $74,800, including a $1,400 delivery fee, the Polestar 3 offers a fresh design and dynamic performance. Adding the Performance Pack raises the price to $80,800. Initially, models will be produced in Chengdu, China, rendering them ineligible for the federal tax credit. However, American production is set to begin in 2024 at a Volvo factory in South Carolina, potentially qualifying future models for the credit. In the meantime, leasing options can circumvent this issue, allowing lessees to claim the full $7,500 tax credit.
For those seeking a more budget-friendly option, a rear-wheel-drive Polestar 3 will be available in late 2024.
Conclusion
With its compelling design, luxurious interior, and spirited handling, the Polestar 3 is primed to transition the brand from a newcomer to a mainstream contender. The SUV’s strong identity and performance credentials, underscored by its Volvo heritage, position it well in a saturated market.
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Jack Carney, Editor of Automotive.fyi
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