FYI: Ferrari is poised to introduce its first electric vehicle by the end of 2025, marking a significant milestone for the iconic Italian automaker. CEO Benedetto Vigna assures that despite the shift to electric, Ferrari will retain its distinct brand experience.
Ferrari’s First EV Announcement and What You Need to Know
Ferrari’s eagerly anticipated entry into the electric vehicle (EV) market is drawing closer. While heavily camouflaged prototypes have been spotted, many details remain shrouded in secrecy. Here’s a breakdown of what we currently know and what to expect.
The Name: Still a Mystery
As of now, Ferrari hasn’t disclosed the name of its first EV. There haven’t been any trademark filings that give away any hints. We expect Ferrari to reveal the name ahead of its debut, and we’ll keep this section updated as soon as new information emerges.
Design Insights and Speculations
Ferrari has enlisted the expertise of former Apple Design Chief Jony Ive and renowned industrial designer Marc Newson to shape the vehicle’s exterior. Our initial glimpses of the EV come from a heavily modified Maserati Levante body spotted during testing. While the prototype appeared as an SUV, don’t take this as a definitive indicator of the final design.
Motor1 reports suggest that while the test mule exhibited some SUV characteristics, it might not reflect the actual form. Instead, expect Ferrari’s characteristic elegance possibly blended with light crossover elements, such as minor cladding and a slightly elevated stance.
Powertrain Details
Collaboration with SK On, a South Korean battery manufacturer, suggests that the batteries for Ferrari’s debut EV could come from their stable. Although specifics remain unconfirmed, it is anticipated that the vehicle will feature at least two electric motors. Higher-end variants might even sport three or four motors, promising an elevated performance characteristic of the Ferrari brand.
Sound Signature: Beyond Silence
Ferrari intends to break the stereotype of silent electric vehicles. The company is developing unique "sound signatures" for its EV. CEO Benedetto Vigna has emphasized that their electric models "are not silent," though he has not disclosed the exact nature of these sound enhancements.
Market Debut and Sale Timeline
Ferrari plans to unveil its first EV before the close of 2025, likely in the fourth quarter. The car is expected to go on sale in 2026, coinciding with Ferrari’s full-scale EV production ramp-up. This ambitious timeline aligns with the recent opening of their new e-building facility in Maranello, which will be the heart of their electric vehicle production.
Pricing Speculations
There has been speculation regarding the starting price of Ferrari’s first EV. While some reports suggest a price tag exceeding $500,000, CEO Vigna has dismissed these as surprising. However, it is clear that it won’t be an affordable EV. Educated guesses from our partners at Motor1 place the cost above the Portofino M’s $250,000 baseline but likely below the SF90 Stradale’s $520,000 starting price. The exact price will be announced closer to its debut.
Final Thoughts
Ferrari’s entry into the electric vehicle market is an exciting venture, promising to blend its iconic performance reputation with new-age electric technology. While we await more detailed disclosures, one thing remains clear: Ferrari aims to set a new standard for luxury electric vehicles.
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William Kouch, Editor of Automotive.fyi
