FYI: The AVATR 012 is where European elegance meets superior Chinese EV technology, offering a unique, intelligent, and luxurious automotive experience.
Introducing the AVATR 012: A Fusion of Luxury and Innovation
Founded in Chongqing, China in 2018, AVATR Technology, supported by Changan Automobile and the prominent Chinese battery manufacturer CATL, is devoted to pioneering a future of humanized mobility and sophisticated user experiences. The name "AVATR" is derived from "avatar" and embodies the vision of enabling users to craft an alternate intelligent self in a parallel universe. The AVATR 012, a standout luxury vehicle, seamlessly combines high European fashion with cutting-edge Chinese electric vehicle (EV) technology.
Unveiling the AVATR 012
Collaboratively designed with Kim Jones, the creative director of Dior Men and Fendi Women’s artistic director, the AVATR 012 is an exclusive limited edition marvel, ushering in a new era of automotive luxury. Following in the footsteps of the AVATR 011 — a joint venture with 1017 ALYX 9SM co-founder, Matthew M. Williams — the AVATR 012 integrates high-fashion elegance with advanced automotive engineering. This vehicle epitomizes AVATR’s unwavering dedication to redefining premium EV experiences.
The Essence of AVATR’s Design Philosophy
The AVATR 012 embodies the brand’s philosophy of being a premium, user-centric marque. Every element is painstakingly fashioned to present an ultimate futuristic luxury experience. The vehicle’s four-seat configuration harmonizes classic craftsmanship with modern design, ensuring a spacious, comfortable interior enhanced by graphene heating technology for optimal health benefits. The use of sustainable, Nappa vegetable-tanned leather embellishes the interior with refined stitching, contributing to the luxurious ambiance.
Innovative features are seamlessly woven into the design. The interior’s starry sky ceiling, capable of displaying 64-color patterns and ambient lighting, crafts a romantic and customizable atmosphere. A nano water ion generator ensures a clean and fresh environment. The 21-inch forged wheels, featuring a unique hollow structure, offer lightweight performance and futuristic aesthetics, mirroring the fluid elegance of the vehicle’s design. The high-gloss polished finish complements the liquid silver exterior, enhancing the car’s sophisticated allure.
Inspiration Behind Kim Jones’s Design
The aesthetic design of the AVATR 012 draws heavily from the personal life of Kim Jones. The car’s liquid silver exterior reflects the striking architecture of Kim Jones’ residence, offering a bright metallic luster with a smooth, flowing texture exuding movement and vitality. The interior color palette, inspired by his home and personal design preferences, combines ivory-white and brown tones in a sophisticated blend that echoes his living space and signature fashion pieces.
Kim Jones shared his thoughts on the collaboration, stating, “This project challenged me to translate the luxury I’m accustomed to into automotive design. The AVATR 012 is inspired by my home, an extension of my personality, and a reflection of the lifestyle I live. This car is not just a mode of transport; it is a personal statement.”
A Masterpiece of Art, Fashion, and Technology
The AVATR 012, available in a limited edition, stands at the crossroads of art, fashion, and technology. More than just a vehicle, it represents the aspirations of its users, blending flowing lines, luxurious materials, and state-of-the-art technology to create a timeless piece of art.
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Steven Hale, Editor of Automotive.fyi
