Rolls-Royce Cullinan: Redefining Luxury in the SUV Market
When Rolls-Royce unveiled the Cullinan in 2018, it marked a pivotal moment in automotive history. Named after the world’s largest diamond, the Cullinan was the brand’s inaugural foray into the SUV segment, bringing the opulence and craftsmanship synonymous with Rolls-Royce into uncharted territory.
This launch was more than introducing a new model; it was about setting a new benchmark for luxury in a market traditionally emphasized on practicality and off-road capability.
Unmatched Power and Elegance
Beneath its exquisitely crafted exterior lies a potent 6.75-liter V12 twin-turbocharged engine, delivering 563 hp and 627 lb-ft of torque. This powerhouse propels the Cullinan from 0 to 60 mph in a mere 5.0 seconds, a substantial achievement for a vehicle of its stature. The advanced all-wheel-drive system ensures a seamless driving experience across various terrains.
The Cullinan’s exterior blends timeless elegance with a robust SUV presence. The iconic Spirit of Ecstasy adorns the commanding front grille, flanked by sleek LED headlights. Its body boasts clean, bold lines, a stately silhouette, and a practical yet sophisticated rear design featuring large tailgate and LED taillights.
Luxurious Interiors
Inside, the Cullinan epitomizes luxury. The cabin is adorned with the finest materials, including hand-stitched leather, polished wood veneers, and bespoke finishes. Spacious seating arrangements offer unparalleled comfort, with features such as a configurable rear center console transforming the space into a lounge-like environment. Cutting-edge technology, including an advanced infotainment system and bespoke audio settings, further elevate the driving experience.
Competing in the high-end SUV market, the Cullinan stands out against rivals like the Bentley Bentayga, Lamborghini Urus, and Range Rover Autobiography. Its unmatched craftsmanship, bespoke customization options, and the prestige of the Rolls-Royce brand make it the pinnacle of automotive luxury.
Model Evolution: Year-by-Year Breakdown
2019 Rolls-Royce Cullinan
The Cullinan made its grand debut in May 2018, featuring a 6.75-liter V12 twin-turbo engine with 563 hp and 627 lb-ft of torque. The vehicle’s versatility is ensured through an all-wheel-drive system, electronically controlled suspension, and advanced off-road capabilities. Inside, it offers luxurious materials, a high-definition digital dashboard, and unique features like the “Viewing Suite” with deployable rear-facing seats.
Starting Price: $327,000
2020 Rolls-Royce Cullinan
Rolls-Royce introduced the Black Badge variant in 2020, delivering an enhanced V12 engine with 600 hp and 664 lb-ft of torque. The Black Badge featured distinctive blacked-out trim, unique 22-inch wheels, and more aggressive interior styling options like Forge Yellow, Cobalto Blue, and Mandarin leather. Additional features included Sanctuary Seats, leather floormats, and Apple CarPlay.
Starting Price: $335,000
2021 Rolls-Royce Cullinan
For 2021, Rolls-Royce expanded its bespoke options, offering striking exterior colors and luxurious interior trims. Bespoke packages like the Serenity Package and the Adventure Package catered to various lifestyles, enhancing passenger comfort and off-road capabilities.
Starting Price: $335,000
2022 Rolls-Royce Cullinan
In 2022, Rolls-Royce introduced special editions like the Black Badge Neon Nights Collection and the Inspired by Fashion edition, showcasing unique colors and haute couture-inspired interiors.
Starting Price: $351,000
2023 Rolls-Royce Cullinan
The 2023 model received subtle design updates, including revised lighting elements, a new grille design, and updated wheel options. Technological advancements ensured continued excellence in infotainment and driver assistance.
Starting Price: $376,000
2024 Rolls-Royce Cullinan
The Black Badge Cullinan Blue Shadow Private Collection was introduced, inspired by the Karman Line. Limited to just 62 units, it features a Lunar Starlight Headliner, perforated leather seats resembling Earth’s view from space, a bespoke luggage set, and a matching car cover.
Starting Price: $394,000
2025 Rolls-Royce Cullinan
Rolls-Royce added the "II" suffix to the 2025 model, indicating minor updates like an illuminated Pantheon grille and updated bumpers. New wheel designs and innovative interior materials like Duality Twill, a bamboo rayon fabric, were also introduced.
Price: $392,000 – $454,000
Common Problems and Maintenance
Despite its impeccable reputation, the Cullinan is not without issues. Common problems include battery issues, electrical and software malfunctions, starter motor and solenoid concerns, airbag deployment issues, and general mechanical faults. A pre-purchase inspection (PPI) is crucial to uncover any potential problems.
Rolls-Royce recommends a comprehensive maintenance schedule:
- 1 Year or 7,000 – 10,000 Miles: Replace engine oil and filter.
- 2 Years or 18,000 Miles: Additional comprehensive inspection.
- 3 Years or 27,000 Miles: Replace engine oil and filter, inspect brake pads and discs.
Typical service costs:
- Oil Change: $400 – $1,000
- Minor Service: $1,800
- Major Service: $3,000
Options and Customization
The Cullinan offers extensive customization options through the Rolls-Royce Bespoke program, including various paint colors, alloy wheels, luxurious interior materials, and advanced technology features. Performance enhancing features like adaptive air suspension and bespoke audio systems further personalize the vehicle.
Conclusion
The Rolls-Royce Cullinan stands as the ultimate choice for luxury SUV enthusiasts. With a starting price around $250,000+, it combines Rolls-Royce’s legacy of opulence, cutting-edge technology, and robust performance. In a market alongside the Bentley Bentayga and Lamborghini Urus, the Cullinan’s craftsmanship, serene ride quality, and unmatched customization make it a distinguished choice. For those seeking an elite driving experience without sacrificing practicality, the Cullinan exceeds all expectations.
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Steven Hale, Editor of Automotive.fyi
