FYI: Maserati celebrates its 110th anniversary with thrilling innovations, making significant advancements in the automotive industry during Monterey Car Week 2024.
Maserati Marks 110 Years of Excellence at Monterey Car Week 2024
Italian luxury and high-performance brand Maserati is commemorating its 110th anniversary with a series of exhilarating events throughout Monterey Car Week 2024. Showcasing its rich heritage and future-forward innovations, Maserati promises a week brimming with excitement and groundbreaking reveals.
Unveiling the Future of Maserati
One of the highlight moments includes the global debut of an all-new MC20-derived super sports car at The Quail, A Motorsports Gathering. This significant reveal will be accompanied by the North American premiere of the MC20 Icona, a car that already has enthusiasts buzzing with anticipation.
Additionally, Maserati is making a monumental track debut at the legendary Laguna Seca Circuit. This milestone event will feature the first customer delivery of the MCXtrema, a track-only racing "beast." Not only is this the first time the MCXtrema will hit the track in North America, but it also marks an exciting chapter in Maserati’s racing history.
House of Maserati: A Touch of Italian Elegance
Serving as the headquarters for all Maserati activities during the week, the elegant House of Maserati offers visitors a taste of ‘La Dolce Vita.’ This hub of hospitality will see the debut of the MC20 Tributo Modenese—a unique one-of-one MC20 coupe paying homage to Modena, Maserati’s hometown, and celebrating Monterey Car Week.
Maserati’s Classic Heritage and Electrifying Future
The House of Maserati will also celebrate the brand’s racing legacy by showcasing the MC12 Special Edition, officially launching Maserati’s Classiche department in North America. Alongside this classic, a variety of current models will grace the display, including the all-electric Folgore range: GranTurismo Folgore, GranCabrio Folgore, and Grecale Folgore. Other current highlights will include the GranCabrio Trofeo and MC20 Cielo. Visitors will also have the exclusive opportunity to take ‘open air’ test drives, experiencing firsthand the unparalleled power of these machines.
Comprehensive Experience: Luxury and Comfort
Guests strolling through the House of Maserati can indulge in fine wines from Marchesi Antinori, a brand renowned for over six centuries of winemaking excellence. Enhancing the ambiance will be premium audio experiences from Sonus Faber, alongside sleek furniture arrangements by Giorgetti, which embodies timeless Italian luxury. This setup, in collaboration with Robina Benson Design House, ensures an immersive and sophisticated environment.
Double Take at The Quail, A Motorsports Gathering
At The Quail, the global reveal of the new MC20-derived super sports car will command attention. Maserati’s Giovanni Perosino, Global Head of Marketing & Communications, along with Klaus Busse, Global Head of Design, will lift the veil on this closely guarded secret. This project signifies Maserati’s dedication to delivering extraordinary performance and "fun to drive" Italian aesthetics.
The MC20 Icona Special Series will also make its North American debut here. Limited to just 20 units globally, the MC20 Icona features a special livery and exclusive touches inspired by the MC12 Stradale. The production model showcases a Bianco Audace Matte and Blu Stradale palette, with customized details that include the Maserati Fuoriserie logo and the Italian flag emblem.
MCXtrema’s Grand Return and First Delivery
The MCXtrema will make a grand return to the stage, exemplifying Maserati’s fusion of luxury, technology, and sheer speed. This track-only model, revealed at The Quail in 2023, continues to encapsulate the brand’s high-performance ethos.
Pebble Beach Concours d’Elegance: A Grand Finale
The celebration culminates at the Pebble Beach Concours d’Elegance on Sunday, August 18. Here, the newest Maserati super sports car, introduced globally at The Quail, will be showcased. Its cutting-edge design, weight optimization, and maximum performance make it an exciting addition to this prestigious gathering, appealing greatly to collectors and automotive aficionados.
In conclusion, Maserati’s 110th-anniversary celebration at Monterey Car Week 2024 is set to be an unforgettable showcase of innovation, heritage, and luxury.
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William Rapp, Editor of Automotive.fyi
