Fiat’s Affordable $28,000 Grande Panda EV May Soon Hit U.S. Roads

Fiat’s Grande Panda EV: A Potential Game Changer for the U.S. Market

Fiat is on a determined path to secure a distinguished place within the global automotive landscape, particularly with the introduction of affordable and appealing electric vehicles. The Fiat 500e, while undeniably charming, carries a relatively high price tag. However, Fiat appears set to pivot towards a more budget-friendly and cheerful option with its next release: the electric Grande Panda. Positioned to be one of the most economical EVs in Europe, this model could significantly influence the electric car market—not just in Europe but potentially in the United States as well. Should the Grande Panda make its way to U.S. shores, it could become the most affordable EV available.

Revival Plans for Fiat in the U.S.

Fiat has shown the Grande Panda before, but on June 11, Stellantis and Fiat disclosed more detailed information about this versatile subcompact. Utilizing the "Smart Car" platform from Stellantis—an adapted version of the e-CMP platform seen in the Peugeot 208—the Grande Panda shares its foundation with the newly launched Citroën ë-C3.

A Wider U.S. Market Strategy

Fiat’s North American Lead, Aamir Ahmed, emphasized that the brand’s resurgence in the U.S. is more than just the return of the 500e. The company plans to introduce more electrified models in an effort to expand their presence in North America.

Technical Specs and Comparisons

The Grande Panda EV boasts a 44 kWh battery and a 110 horsepower, front-wheel-drive motor, similar to the Citroën ë-C3. While official range figures haven’t been released, it’s anticipated to match the ë-C3’s WLTP rating of approximately 198 miles. Given the conversion differences in testing standards, a U.S. EPA range estimate would likely land around 150 miles—comparable to the Fiat 500e, which offers a 199-mile WLTP range but only 149 miles on the EPA cycle.

Although these figures may not astound, an attractive price point could make the Grande Panda a compelling choice for budget-conscious consumers.

Grande Panda’s Unique Appeal

Despite sharing mechanical components with the Citroën ë-C3, the Grande Panda maintains its distinctive identity. Its interior features are both simplistic and intriguing, incorporating wood accents and varied surface textures. Notably, it includes an artistic homage to the original Fiat Panda, encased in translucent plastic near the infotainment system.

Market Potential in North America

Fiat has expressed that the Grande Panda is under consideration for the North American market, hinting at the broader strategic plans beyond its European stronghold.

Competitive Pricing Strategy

While Fiat has yet to finalize the pricing details, the Grande Panda is expected to start at around £22,000 ($28,500 USD). Although higher than the ultra-affordable Dacia Spring, the Grande Panda offers more power and seating for five, compared to the Spring’s four-seater configuration. Stellantis has made no secret of its ambition to introduce a low-cost $25,000 EV in the U.S., a niche the Grande Panda could ideally fill.

A crucial decision looms for Fiat to bring this model stateside, especially with the 500e currently alone in American showrooms. A broader model lineup could markedly enhance Fiat’s market presence and appeal.

For comprehensive updates and insights, visit Automotive.fyi, follow us on X at @automotivefyi, or send your news tips to tips@automotive.fyi.

Conclusion

Fiat’s bold plans to introduce the Grande Panda EV could potentially shake up the U.S. EV market. With competitive pricing, modest yet functional specs, and unique design elements, the Grande Panda embodies Fiat’s strategy to provide affordable electric mobility. As we await further confirmations, this move could represent a significant step forward for Fiat in both Europe and North America.