FYI: The first Tesla Semi has been seen on European roads, indicating a potential launch of the all-electric truck in the region soon.
First Tesla Semi Spotted in Europe
William Kouch, Editor of Automotive.fyi
The Tesla Semi, Tesla’s much-awaited Class 8 all-electric truck, has made its first appearance on European roads. Although spotted while being transported, the sighting suggests Tesla might be gearing up for the vehicle’s release in Europe.
A Landmark Moment for Tesla
Tesla community member Esther Rebers captured and shared a video of the Tesla Semi in Kamen, Germany. The truck was reportedly en route to Hannover. The video confirms that Tesla is indeed making strides in bringing its electric truck technology to the European market.
Social Media Buzz
Rebers posted the video on Twitter, and the news rapidly gained traction:
"Breaking news: The first ever @Tesla semi was seen in Germany, Europe just now!🇩🇪 Location Kamen, on its way to Hannover. Seen just now!" – @EstherRebers
Anticipation Builds for IAA Transportation 2024
The IAA Transportation 2024 trade show, set to take place from September 17 to 22 in Hannover, Germany, is generating substantial buzz. According to the event organizers, exhibitor registrations have soared this year, with Tesla being one of the confirmed participants.
Stellar Line-Up at IAA
While the Tesla Semi is anticipated to be a major attraction at the trade show, it won’t be the only electric truck garnering attention. Joining the Tesla Semi will be electric trucks from established automotive giants such as Mercedes-Benz Trucks and MAN Truck & Bus SE.
A Strategic Move
In addition to the Semi’s appearance at IAA, Tesla has recently posted a job listing for a "Head of Business Development – Semi Truck EMEA (Amsterdam or Berlin)" on its Careers website. This position further hints at Tesla’s intention to introduce the Semi in Europe imminently.
Tesla’s statement in the job listing:
"Tesla is seeking a Business Development Manager in Europe to build/maintain customer relationships and plan for Tesla’s future Semi Truck deployments. This person will regularly meet with prospective European Semi customers to understand their use cases, needs, and duty cycles."
Conclusion
Tesla’s move to introduce the Semi into Europe marks a significant expansion for the company and signals heightened competitive dynamics in the electric truck space. With its anticipated debut at IAA Transportation 2024 and accompanying strategic hires, Tesla appears poised to capture a substantial market share in the European electric trucking industry.
For more insights and updates, reach out to us at tips@automotive.fyi, or on Twitter @automotivefyi.
