FYI: Ford’s electric vehicle sales have surged to unparalleled heights this January, setting new benchmarks and solidifying the automaker’s position in the EV market.
Ford’s Electric Revolution Accelerates
January 2024 marks a transformative period for Ford in the electric vehicle (EV) arena. Embarking on an electrified journey, the iconic American car manufacturer has witnessed heightened success as it records substantial increases in EV sales compared to previous years. With figures soaring by 35% year-on-year, Ford’s performance represents a shifting landscape in the U.S. automotive market.
Best Sales Performance to Date
Breaking records, Ford celebrated unprecedented achievements in January with a total of 5,666 EVs sold across the nation, reflecting a notable 21.2% increase from the prior year. The real showstopper in Ford’s lineup was the Mustang Mach-E, which surged to monumental sales figures. The beloved electric crossover found its way into 3,529 new American households, boasting a massive 173% increase from the previous January and marking its highest-ever sales for the month.
Mustang Mach-E: A Rising Star
Among electric SUVs in the U.S., the Mustang Mach-E trails only the Tesla Model Y in sales performance. Despite a rough patch in January 2024, where sales dropped by 51% from the previous January, the Mustang Mach-E has rebounded spectacularly. Having started last year with over 21,000 units in stock, Ford managed to transform its inventory challenge into an opportunity for greater accessibility and desirability, culminating in the sale of 52,000 units throughout 2024.
Electrified Lineup Gains Momentum
Significant strides were also made with the F-150 Lightning electric pickup, experiencing a 7.6% increase in retail sales. Meanwhile, Ford’s hybrid vehicles saw a remarkable uptake. The F-150 Hybrid, in particular, hit its stride with 4,368 units sold—a staggering 38.2% rise from last year and a remarkable start to 2024. Moreover, Lincoln’s Nautilus Hybrid accounted for half of all Nautilus sales, with 1,205 units sold in January.
A Record Month for Electrified Vehicles
The U.S. witnessed a burgeoning demand for electrified transportation, which includes hybrid, plug-in hybrid, and electric models. Ford led this wave, achieving a total of 18,961 electrified vehicle sales last month—a 19.8% jump from the prior year—thereby wrapping up a record-setting January. This success reflects broader trends in which EV sales in the U.S. reached an all-time high of 1.3 million units last year, with legacy automakers like Ford stepping up as Tesla’s sales slipped slightly by 5.6%.
Conclusion
Ford has significantly ramped up its electric vehicle sales in 2024, positioning itself firmly in the EV market amidst growing consumer demand. The automaker’s strategic advances in the EV sector pave the way for continued innovation and market leadership.
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Authored by William Kouch, Editor of Automotive.fyi.
