FYI: Lamborghini’s latest Super SUV, the 2024 Urus SE, embarks on a world tour, debuting its innovative PHEV technology across three continents.
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Lamborghini’s 2024 Urus SE: A Boundless Global Tour Showcasing the Future of Super SUVs
Over 4,000 clients and journalists participated in 12 exclusive events spanning three continents to witness firsthand the unveiling of the 2024 Urus SE, Lamborghini’s pioneering plug-in hybrid electric vehicle (PHEV) Super SUV. This world tour marked the beginning of an outstanding adventure for the Urus SE, promising continued excitement in upcoming global showcases.
### A Grand Debut in China
The international journey commenced in China on April 24, as the Urus SE made a prestigious debut at the Beijing International Automotive Exhibition. Drawn by the allure of Lamborghini’s first PHEV Super SUV, over 400 journalists seized the opportunity to explore this innovative vehicle. The Urus SE’s eastern voyage continued through Shanghai, the Royal Palace in Bangkok, Tokyo, and Kuala Lumpur by June 4, igniting fervor across Asia.
### American Enthusiasts Embrace the Urus SE
April 29 marked the arrival of the Urus SE in the United States, with an event designed to captivate the hearts of automotive enthusiasts in the Chelsea Arts District, New York. A subsequent showcase in Toronto, Canada, further demonstrated the North American market’s strong affinity for this groundbreaking SUV.
### European Excellence: Italy, the UK, and Beyond
The Urus SE celebrated its European debut in May at Italy’s Motor Valley Fest, an event that highlighted Lamborghini’s automotive excellence. It continued to mesmerize audiences during the Lamborghini Day UK, before journeying to the Middle East’s One & Only One Za’abeel in Dubai, displaying its prowess in varied cultural contexts.
### Immersive Experiences in Germany and France
Germany’s Kesselhaus, a historic power station, served as the perfect backdrop for the Urus SE’s introduction to Munich, while France offered an elegant setting between Paris and the Côte d’Azur. Here, attendees savored luxurious experiences alongside views of the Mediterranean Sea.
### A Digital Dawning on Roblox
The Urus SE’s impact wasn’t confined to the physical world. It successfully transitioned into the digital domain by debuting on the Roblox platform. Enthusiasts could customize their virtual Urus SE with an assortment of colors and options curated by Studio Lamborghini Ad Personam, broadening engagement with the brand’s most ardent followers.
### Pioneering Performance and Sustainable Luxury
Equipped with dual-power sources, the Urus SE harnesses an impressive 800 hp and 950 Nm of torque, propelling it from 0 to 100 km/h in just 3.4 seconds. Its electric mode boasts a groundbreaking 60 km range, significantly curtailing emissions by 80 percent and reinforcing Lamborghini’s commitment to sustainability.
### Enthusiastic Reception and Promising Future
The Urus SE has received a rapturous welcome, with order demands nearly filling a year’s production timeframe. This triumphant world tour not only heightened anticipation but solidified the Urus SE as a paragon of hybrid luxury and innovation.
Stay connected with us for more updates on the Urus SE and other groundbreaking automotive news at Automotive.fyi and our social channels @automotivefyi. For any news tips, please email us at tips@automotive.fyi.
By William Rapp, Editor of Automotive.fyi
