FYI: Hyundai embraces CarPlay and Android Auto, bucking industry trends
In a move applauded by tech-savvy consumers and car enthusiasts alike, Hyundai has confirmed its commitment to maintaining Apple CarPlay and Android Auto in its vehicles. This news comes amidst headlines of competitors like General Motors opting out of these popular phone-mirroring applications in their electric car lines.
Hyundai’s Strategic Vision
South Korean automaker Hyundai is showing no intention of following General Motors’ controversial path. In an insightful interview with InsideEVs, Olabisi Boyle, Hyundai’s Senior Vice President of Product Planning and Mobility Strategy, emphasized the importance of offering drivers flexibility and freedom of choice: “Right now, we’re still maintaining Android Auto and CarPlay,” Boyle stated. She likened this approach to the diverse options available for EV charging, underscoring Hyundai’s strategy to offer a versatile lineup.
A Consumer-Centric Approach
As the auto industry undergoes a seismic shift from traditional gasoline engines to cutting-edge software-driven electric vehicles, Hyundai’s philosophy hinges on providing customers with a spectrum of choices. Whether it’s via maintaining familiar interfaces like CarPlay and Android Auto or by offering a blend of combustion engines, hybrids, and plug-in hybrids, Hyundai is laser-focused on keeping consumer needs at the forefront. “Eventually, we’ll all be fully EV,” Boyle noted, highlighting a cautious yet flexible transition strategy aimed at ensuring commercial success throughout this evolution.
Trailblazers in Charging Technology
In addition to supporting trusted tech systems, Hyundai is breaking ground in EV infrastructure. The automaker has rapidly adopted Tesla’s charging port design, granting Hyundai drivers access to around 17,000 Tesla Supercharger plugs across the nation. While many in the industry are making similar moves, Hyundai’s swift action in expanding charging options for their consumers distinguishes them as a leader in the field.
Digital Innovations and Future Prospects
Hyundai isn’t stopping there. The newly released Hyundai Ioniq 9, a cutting-edge three-row SUV, introduces an innovative "features on demand" platform. This system allows users to purchase vehicle upgrades, such as customized displays and lighting options, directly from their car’s interface. Boyle forecasts a future where automaker software and phone-mirroring technology may integrate seamlessly or give way to unforeseen advancements. “There may be better alternatives to CarPlay and Android Auto that people are not even imagining now,” she suggested.
Navigating the Technological Landscape
The auto industry is undergoing a technological renaissance. While companies like Tesla and Rivian opt against CarPlay, Hyundai’s commitment to it demonstrates a balanced approach, responding to consumer demands while investing technologically. Boyle underscores the challenge of shifting user habits, “People are so tied to everything… So we’re going to give it some time to play out.”
In conclusion, Hyundai’s strategy to maintain phone-mirroring technologies, expand EV capabilities, and invest in their digital ecosystem displays a comprehensive understanding of industry trends without compromising customer satisfaction. As the auto world races toward a more digital and electric future, Hyundai seems poised to navigate the transition with both innovation and adaptability.
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Written by William Kouch, Editor of Automotive.fyi
