FYI: Jaguar is set to repurchase nearly 3,000 of its 2019 I-Pace electric vehicles due to battery fire risks as it preps for an upmarket rebrand focused on luxury EVs.
Jaguar Embarks on Massive I-Pace Buyback Due to Battery Fire Concerns
Jaguar, in a bid to protect its brand’s reliability and safety, is reportedly taking the substantial step of purchasing back almost 3,000 I-Pace electric vehicles. These vehicles, from the 2019 model year, have a known risk of battery fires despite previous recalls and updates aimed at tackling the issue. With Jaguar’s impending shift towards a luxurious, fully electric lineup on the horizon, this buyback comes as the automaker strives to address lingering concerns head-on.
Issues Persist Despite Recalls
- Historical Recalls: The I-Pace, since its release, has undergone multiple recalls to rectify reported fire risks. Though software updates were intended to mitigate these risks, three units suffered from fire incidents post-update.
- Safety Measures: Initially, owners were advised to charge these vehicles outdoors, maintaining an 80% charge limitation in efforts to reduce fire risks. Nonetheless, this temporary measure proved ineffective for all cases.
Strategic Buyback Decision
Jaguar’s decision to take back the affected I-Pace models stems from a comprehensive investigation into the problem. This analysis likely revealed that a complete repair process, akin to Chevrolet’s approach with the Bolt EV, was either financially impractical or technically intricate. Consequently, Jaguar elected to buy back these vehicles, minimizing the financial impact since these cars are significantly depreciated over five years of age.
Wider Recall Context
Earlier in 2023, Jaguar conducted a larger recall of 6,400 I-Pace vehicles manufactured between 2018 and 2023. This action was taken to update battery control software and address defective battery cells provided by LG Energy Solutions after eight reported fires in the U.S.
Future Prospects and Strategy
- End of I-Pace Production: Production of the I-Pace is set to conclude this December, with global sales expected to total approximately 70,000 units. This transition is aligned with Jaguar’s strategic repositioning to void certain models, like the XE, XF, and F-Type, in favor of becoming a more prestigious brand akin to Porsche and Bentley.
- What’s Next for Jaguar?: Moving forward, Jaguar plans to unveil three new models under an exclusive electric platform. This lineup will debut with a stylish fastback, previewed by a forthcoming concept car to be showcased on December 2 in Miami.
Closing Note
This decisive buyback underscores Jaguar’s commitment to safety and quality as it navigates transformative industry shifts. As the brand embraces an upscale, all-electric future, it is working diligently to rectify past issues and enhance the overall customer experience. Keep an eye on automotive.fyi for updates on Jaguar’s journey and broader industry coverage.
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Authored by William Kouch, Editor of Automotive.fyi
