FYI: Despite the immense success of the Bugatti and Rimac brands, CEO Mate Rimac is regularly seen driving a classic, understated BMW 5 Series E39 M5, underscoring his passion for timeless engineering and driving pleasure.
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### Mate Rimac’s Iconic Choice: The E39 BMW M5
Mate Rimac, a prominent figure in the world of high-performance and luxury automobiles, surprises many with his choice of everyday vehicle. Despite being at the helm of brands like Bugatti and Rimac, Rimac frequently commutes to work in a modest, yet iconic, BMW E39 M5. This particular 5 Series model may be over two decades old, but it clearly resonates with the automotive CEO who could easily select from a fleet of modern hypercars.
### A Nod to Classic Engineering
Rimac’s preference for this classic piece of automotive craftsmanship highlights his genuine love for cars. While not cheap in absolute terms, the E39 M5 is cherished by car enthusiasts for its near-perfect balance of power and handling, courtesy of its robust 4.9-liter V8 engine delivering 400 horsepower. This engine’s power and the car’s design ensure the E39 M5 remains a revered vehicle among BMW aficionados.
### The E39: A Symbol of Timeless Design
Introduced in 1998, the E39 M5 represents a golden era of internal combustion performance before being phased out in 2003. It stands as the fourth generation in the BMW 5 Series lineup—a lineage that has reached its eighth iteration today. With this car, Rimac signals his appreciation for the enduring appeal of classic engineering and driving dynamics that modern cars sometimes overlook.
### More Than Just a Car Enthusiast
Rimac’s affinity for classic BMWs extends beyond the M5. He also owns a vintage BMW M3 and various other classic models, alongside his Rimac Nevera—a bespoke electric hypercar valued at $2.2 million. This eclectic collection underscores his unique approach and balanced perspective on automotive evolution by cherishing internal combustion just as much as pioneering electric technology.
### Conclusion
Mate Rimac’s vehicular choice is a testament to his character—a true enthusiast who values the passion and innovation behind each automobile. As he continues to propel the automotive world into a new age, his affinity for classic models like the E39 M5 reflects a deep-seated appreciation for automotive history and the enduring joy of driving.
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William Rapp, Editor of Automotive.fyi
