FYI: The 2025 Volvo EX90 Sees Price Hike, Starts Production Amid Feature Delays
Anyone who has reserved a 2025 Volvo EX90 should brace for a cost hike, as the price of this electric midsize SUV has increased just before deliveries kick off. Volvo has upped the prices by $3,300 across the 2025 EX90 lineup, bringing the starting price to $81,290, including a $1,295 destination charge. Initially, the starting cost was pegged at $77,990, as announced last fall.
Sophia Durr, a spokesperson for Volvo, communicated to Automotive News that the price increase was disclosed to reservation holders and dealers on June 26, attributing the rise to higher material costs.
### Production Underway in South Carolina
The EX90 is set to hit dealerships at the end of the year, with units for the U.S. market being sourced from Volvo’s plant near Charleston, South Carolina. Production of the three-row SUV commenced in June at this facility, which will also manufacture the related Polestar 3 for the U.S.
### Missing Features at Launch
Though the EX90 is Volvo’s flagship model, its development has been fraught with challenges. Initially unveiled in November 2022, it was slated to begin deliveries early this year. However, software issues have caused significant delays. Volvo announced in June that some crucial features, including Apple CarPlay and Plug & Charge, would be absent at the launch. The company assures buyers that these features will be added through subsequent software updates.
### Electric Vehicle Market Concerns
The price increase and feature delays come at a challenging time for the electric vehicle market, where demand is cooling. Some dealers have expressed concerns to Automotive News that they may not be able to survive if Volvo adheres to its plan of selling only EVs by the end of this decade. They are advocating for the continuation of plug-in hybrids in Volvo’s lineup.
### EX30 Crossover Delayed
Volvo’s electric subcompact crossover, the EX30, has also faced delays in the U.S. due to a sharp increase in tariffs on Chinese-made EVs. The automaker will now wait until EX30 production begins in Europe to circumvent these tariffs, effectively pushing the U.S. launch to 2025, nearly a year later than originally planned.
### Summary
As Volvo gears up for the launch of its 2025 EX90, buyers should be prepared for a higher cost and some initial missing features. Despite these setbacks, production is on track in South Carolina, and Volvo is navigating the complexities of the current electric vehicle market with an eye on future updates and launches. For more insights and updates, reach out to us at tips@automotive.fyi, or on Twitter @automotivefyi.
Steven Hale, Editor of Automotive.fyi
