FYI: The Rolls-Royce Ghost’s journey from its debut in 2009 to the end of its first generation in 2020 has seen it evolve with sophistication, dynamic design, and bespoke luxury.
The Launch of the Rolls-Royce Ghost: A New Era for the Brand
When Rolls-Royce introduced the Ghost in 2009, it represented a bold step for the British luxury brand, offering a more modern and dynamic option alongside the iconic Phantom. As an entry-level model by Rolls-Royce standards, the Ghost aimed to attract a new generation of luxury aficionados who appreciated the marque’s renowned craftsmanship and opulence but desired a more understated and driver-focused experience.
Under the hood, the Ghost boasted a 6.6-liter twin-turbocharged V12 engine, producing 563 hp and 780 Nm of torque. This powerhouse allowed the Ghost to glide from 0 to 60 mph in just 4.8 seconds—an impressive feat for a vehicle of its size and grandeur. An 8-speed automatic transmission ensured seamless power delivery and a smooth driving experience.
Exterior Elegance and Timeless Design
The exterior of the Rolls-Royce Ghost exemplified stately elegance. The iconic Pantheon grille and Spirit of Ecstasy hood ornament took center stage, exuding sophistication and class. With the Series II facelift, the Ghost adopted redesigned LED headlights with a sharper, more modern look, enhancing its overall aesthetic appeal.
The car’s silhouette maintained classic Rolls-Royce lines, featuring long flowing contours, rear-hinged coach doors, and a commanding road presence. Subtle chrome accents, refined bodywork, and optional two-tone paint finishes further enriched its allure.
Unrivaled Interior Luxury and Craftsmanship
Inside the Ghost, Rolls-Royce’s dedication to luxury and craftsmanship was palpable. The interior featured hand-stitched leather, polished wood veneers, and deep-pile carpeting, meticulously crafted by the brand’s artisans. The spacious cabin was designed to cocoon occupants in supreme comfort, offering an exceptionally quiet and serene environment, thanks to advanced sound insulation technology.
The infotainment system, integrated seamlessly and controlled by a central rotary dial, included advanced features such as navigation, rear-seat entertainment, and bespoke audio systems. State-of-the-art driver assistance technologies added to the vehicle’s modern amenities.
Evolution Through Model Years
The Rolls-Royce Ghost saw several updates and changes throughout its production run:
2009
- Introduction: Debut of the Rolls-Royce Ghost
- Engine: 6.6-liter V12, 563 hp
- Price: Starting around $245,000
- Chassis: Based on BMW 7 Series platform, extensively modified
2010-2012
- 2010: No significant changes
- 2011: Introduction of the Ghost Extended Wheelbase (EWB) with enhanced rear seating and a starting price of $290,000
2013-2014
- 2013: Facelift with minor interior updates and introduction of "V-Specification" model, offering 593 hp and unique styling elements
- 2014: "Ghost Series II" facelift with redesigned LED headlights, improved front bumper, and advanced infotainment and driver assistance technologies, with a starting price of $290,000
2015-2020
- 2015-2016: Expansion of bespoke options and a focus on customization
- 2017: Introduction of the Ghost Black Badge variant, offering 603 hp and sportier dynamics, starting at $320,000
- 2018-2019: Continued enhancements and bespoke options. Introduction of the 10th-anniversary Ghost Zenith Collection in 2019
- 2020: End of the first-generation Rolls-Royce Ghost production
Common Problems and Recalls
While the Ghost shared its platform with the BMW 7 Series, ensuring a level of reliability, owners reported a few common issues over its lifespan:
- Air Suspension Problems: Failures leading to uneven or sagging suspension.
- Oil Leaks: Particularly from the rear main seal, requiring labor-intensive repairs.
- Battery Drain Issues: Parasitic drains leading to dead batteries.
- Fuel Injector and Coil Problems: Misfiring cylinders necessitating replacements.
- Electronic System Glitches: Issues with the iDrive system and infotainment electronics.
Notable Recalls
- 2011: Issues with the electric auxiliary water pump, potentially leading to fire risks.
- 2017: Problems with the seat belt mechanism and airbag issues.
- 2018: Assembly damage to head air bags, head air bag deployment risks.
Ownership and Maintenance Costs
Owning a Rolls-Royce Ghost involves notable maintenance and ownership costs, albeit lower than other ultra-luxury sedans due to shared engineering with BMW. Key service intervals include regular oil changes, comprehensive inspections, and system diagnostics, with typical service costs ranging from $650 for oil changes to $8,000 for major services at a dealership.
Bespoke Options and Customization
One of the Ghost’s most remarkable features is its extensive customization possibilities:
- Exterior Customization: Vast palette of paint colors, two-tone paint schemes, and bespoke finishes for the Spirit of Ecstasy.
- Interior Luxury: Variety of leather upholsteries, wood veneers, metal inlays, and bespoke features like the Starlight Headliner.
- Technology and Comfort: Optional driver assistance systems, night vision, head-up display, and advanced Bespoke Audio systems.
Conclusion
The Rolls-Royce Ghost, with a starting price typically ranging from $75,000 to over $100,000 for pre-owned models, offers unparalleled luxury and bespoke elegance. While alternatives like the Bentley Flying Spur, Mercedes-Maybach S-Class, Aston Martin Rapide, and BMW 7 Series exist, the Ghost distinguishes itself through timeless design, bespoke craftsmanship, and the prestige of the Rolls-Royce brand.
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Steven Hale, Editor of Automotive.fyi
