FYI: Automakers’ attempts at making subscription-based revenue face backlash as users contest paying for features they already own.
The Struggles of Subscription-Based Revenue in Automobiles
Automakers are scrambling to secure steady revenue streams through subscription-based models, but consumers are pushing back, often unimpressed with the offerings. Instead of introducing innovative new features, some automakers have chosen to monetize upgrades that are already physically present in the vehicle, like power boosts, adaptive headlights, and heated seats. This approach has not been well received, leading executives like Volvo’s Chief Technical Officer to reconsider such strategies due to minimal consumer interest.
Rivian’s Connect+ Software Suite
When Rivian, the electric vehicle startup, unveiled its Connect+ software suite, it seemed like they were following the same controversial path. Features that were previously available for free, such as Spotify, were now behind a paywall. The Connect+ bundle, which costs $14.99 a month, includes Apple Music and Audible. However, this is questionable value when considering that Apple CarPlay—an absent feature in Rivian models—could provide similar functionalities for free.
Apple Music Integration: A Hands-On Experience
Observing Rivian’s approach firsthand in the 2025 Rivian R1S, it became clear that the company had put considerable effort into its software integration. Unlike other automakers, Rivian’s Apple Music is deeply woven into its vehicle’s UI, offering a seamless and intuitive experience that rivals traditional setups, emphasizing the potential of a well-integrated connected car ecosystem.
The Apple CarPlay Debate
Rivian’s founder RJ Scaringe has faced criticism for excluding Apple CarPlay, arguing that it detracts from Rivian’s user experience. Many EVs miss out on unique features, such as an integrated charging-navigation link, due to the limitations of CarPlay. Scaringe’s vision for Rivian is a more cohesive and controlled user experience, free from outside systems that limit the vehicle’s capabilities.
Rivian’s Apple Music: Why It Stands Out
Rivian’s implementation of Apple Music stands apart from others like Mercedes-Benz or Porsche due to its coherent design and functionality. Reflecting Apple’s iconic interface, the system offers ease of use comparable to using Apple Music on a desktop or iPad. Playlists and recommendations transfer seamlessly, offering full search capabilities within Apple’s extensive musical database.
A Critique of Apple Music on Rivian
Despite its advanced integration, Rivian’s system isn’t without flaws. The music search feature doesn’t extend to users’ personal music libraries linked with Apple Music, making it difficult to find downloaded songs from less-known artists. Additionally, there’s no easy way to add purchased songs to queues or to cache them for offline use, which could be a drawback for those venturing off-grid.
Conclusion: Is Rivian’s Connect+ Worth It?
Despite the minor irritants, Rivian’s Connect+ software is worth its $14.99 subscription. The level of integration and attention to user experience make it a standout in the automotive market. It offers a glimpse into what a clean, fully interconnected software ecosystem can do for modern vehicles.
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William Kouch, Editor at Automotive.fyi
