FYI: Tesla has introduced a new sales promotion offering lifetime free Supercharging for new Model S owners while implementing a price increase for its luxury sedan.
Tesla Introduces Lifetime Free Supercharging with Model S Purchase Hike
Tesla has announced an exciting Q4 promotion aimed at buyers of its Model S sedan, as the company seeks to boost sales of its luxury EV lineup. The limited-time offer includes free Supercharging for the entire ownership period for new Model S purchases in the U.S. Along with this promotional offer, Tesla has raised the price of the Model S by $5,000, affecting both the All-Wheel-Drive (AWD) and Plaid versions.
Key Highlights of the Promotion:
- Lifetime Supercharging: New Model S buyers in the United States are eligible for unlimited Supercharging for as long as they own the vehicle.
- Eligibility Criteria: The promotion is valid for purchases and leases made on or after December 13, 2024. However, used vehicles, business orders, or commercial orders are excluded.
- Non-Transferable: The Supercharging offer is non-transferable and cannot be applied to different vehicles or postponed.
Current Model S Pricing:
- Model S Long Range AWD: Priced at $79,990
- Model S Plaid: Priced at $94,990
Additional Perks for Early Buyers:
In addition to the Supercharging benefits, Tesla is offering three free months of its Full Self-Driving (FSD) Supervised software for those who place an order by December 31. Furthermore, Model S AWD buyers receive one complementary paid upgrade when they purchase the FSD Supervised package.
Market Variations:
For Tesla enthusiasts in Canada and Mexico, the lifetime Supercharging incentive is not yet available. Instead, buyers in these regions can enjoy three months of free Supercharging.
Tesla’s Strategy and Production Insights:
Despite lower production numbers for the Model S and Model X compared to other Tesla models like the Model 3, Model Y, and the soon-to-be-launched Cybertruck, Elon Musk assures stakeholders of their continued production due to their sentimental value. The Model S Plaid remains a standout as one of the fastest production vehicles globally.
Recent data from Tesla’s operations in China highlights the durability of the Model S, showing only around 12% battery degradation after 200,000 miles, underscoring the vehicle’s reliability and long-term performance.
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Conclusion
Tesla’s strategic offer of lifetime free Supercharging paired with a price increase appears to be aimed at invigorating interest in the Model S, while the additional perks and bonuses serve to entice potential buyers looking for a premium electric vehicle experience. Tesla continues to highlight its commitment to innovation and customer satisfaction through these strategic promotions.
William Kouch, Editor of Automotive.fyi
