FYI: The 2024 IAA Transportation trade show in Hannover, Germany, is set to feature Tesla’s groundbreaking Semi truck, sparking immense interest among industry professionals and enthusiasts alike.
The first glimpses of the Tesla Semi at the upcoming 2024 IAA Transportation trade show have made their way online, showcasing the innovative vehicle at this prestigious event. Scheduled from September 17 to 22, 2024, in Hannover, Germany, the trade show will prominently feature talks by Dan Priestley, Senior Manager of the Tesla Semi program, on the all-electric Class 8 truck.
Setting Up for a Grand Showcase
While the trade show hasn’t officially commenced, exhibitors, including Tesla, are already setting up their displays. Tesla’s booth, although modest in size compared to other automotive giants, is prominently featuring a Tesla Semi truck, accompanied by a Megacharger. This setup is expected to draw substantial attention from visitors.
Dual Presence at the Show
Interestingly, Tesla has transported two Tesla Semi units to Germany, spotted on the Autobahn and at the Giga Berlin complex. With one Semi designated for the booth, there is speculation that the second might be used for test rides, offering attendees a hands-on experience with the cutting-edge vehicle.
Engaging Talks and Keynotes
Among the highlights will be two talks from Dan Priestley. The first, a C-level keynote on September 17, will offer insights into the strategic development of the Tesla Semi. The second, on September 18, titled "Scaling Semi Electrification: A Case Study with PepsiCo," will feature PepsiCo’s Electrification Program Manager, Dejan Antunović. This talk promises to shed light on real-world data from PepsiCo’s Tesla Semi fleet, providing invaluable insights into the scalability and efficiency of electric trucks in commercial operations.
Anticipation and Enthusiasm
Despite the smaller footprint of Tesla’s booth compared to competitors like Volkswagen, the Tesla Semi is poised to become a star attraction. The innovative nature of the Semi, combined with the high-profile talks by Priestley, ensures significant interest and engagement from the event’s attendees.
In conclusion, the presence of the Tesla Semi at the 2024 IAA Transportation trade show marks a significant milestone for Tesla and the electrification of the transportation industry. With engaging presentations and the potential for hands-on experiences, the event is set to highlight the transformative power of electric heavy-duty trucks.
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William Kouch, Editor of Automotive.fyi
