FYI: Tesla Has Launched a New Referral Program Offering Significant Discounts and Rewards
Tesla has announced the launch of its revamped referral program, after discontinuing its previous iteration only a few months ago. The new program, which launched on Saturday, allows users to earn rewards through Tesla’s mobile app, marking a significant shift from the former credits-based system.
Key Highlights of Tesla’s New Referral Program:
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Gift Card Rewards: The new program ditches referral credits in favor of a flat-out gift card. This gift card can be redeemed for various products, including Tesla merchandise, Supercharging credits, service payments, software upgrades, or even a new Tesla vehicle.
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Discounts for New Buyers: The first ten individuals to use a referral link will receive a substantial $1,000 discount on the purchase of a new Tesla. Meanwhile, the person who referred them earns $500 that can be used towards Supercharging, purchases of other Tesla products or services, and more.
- Exclusive Event Invitations: Buyers who go through the referral program will also have the chance to be invited to future Tesla events, adding an extra layer of excitement and exclusivity.
Official Announcement on Social Media
Tesla North America highlighted the benefits of the new referral system in a recent tweet:
"Earn $500 by giving anyone $1,000 off a new Tesla. Can be used toward Supercharging, software upgrades, merchandise, service payments, or a new Tesla. → [Tesla Link]"
Access and Implementation
Users can access the revamped referral program through the updated Tesla mobile app (version 4.36.1) and find additional details on how the program works on Tesla’s official website.
Elon Musk’s Insights and Future Plans
Elon Musk had previously mentioned plans to introduce a new referral program multiple times this year. While affirming Tesla’s commitment to offering rewards for referrals, Musk also cautioned about the potential costs involved. Speaking during Tesla’s Annual Shareholder Meeting in June, he said, “I think we’ll re-examine the referral program probably next quarter.” He added that the program could increase the overall cost of a car, a factor they are careful to manage.
Evolution from Credits System
Tesla’s previous referral program used a credits-based reward system, where users earned 7,500 credits per referral, a reduction from an earlier 10,000 credits. The company has adjusted these benefits through the years, reflecting ongoing improvements and changes based on customer and shareholder feedback.
Conclusion
Tesla’s enhanced referral program not only incentivizes current owners to bring in new customers but also offers significant rewards for everyone involved. By transitioning from referral credits to gift cards and substantial discounts, Tesla has created a more straightforward and enticing system for potential and existing customers alike. The inclusion of possible invitations to Tesla events adds an exclusive touch, making the referral program even more appealing.
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William Kouch, Editor of EV news for Automotive.fyi
