Tesla Ad Highlights Substantial Savings with EV and Powerwall Integration
Tesla recently released a new advertisement showcasing the significant benefits of integrating its electric vehicles (EVs) with its Powerwall energy storage solutions. The ad focuses on Nathan, an owner based in Brisbane, Australia, who manages a ride-sharing business and has reported a staggering 94% reduction in his electricity bill by utilizing Tesla’s products.
On Tuesday, Tesla Energy shared a video on X (formerly Twitter) presenting Nathan’s experience. Nathan, who drives over 93,000 kilometers (approximately 57,788 miles) annually across multiple Tesla vehicles like the Model 3, leverages solar panels and Powerwall batteries to power both his residence and his business operations. The video mentions that within just one month of installing several Powerwall units, Nathan achieved a 94% decrease in his electricity expenses. Notably, he regularly charges his vehicles using surplus solar energy, facilitated by Tesla’s Charge on Solar feature, prominently shown in the Tesla mobile app.
You can watch the full advertisement below, as shared on X:
Nathan drives over 93,000km a year in his Tesla, within a month of installing Powerwalls he saved 94% on his electricity bill pic.twitter.com/TEn0jcJS0k
— Tesla Energy (@teslaenergy) July 9, 2024
This isn’t the first time Tesla has promoted its energy products through customer testimonials. In March, the company released an ad emphasizing the Powerwall’s resilience, showcasing its functionality even when submerged in over two feet of water. While the recent video features Powerwall 2 units, Tesla has also introduced the next-gen Powerwall 3 in selected markets this year.
Tesla’s increasing foray into advertising marks a strategic shift for the company. After years of opposition to mainstream advertising, CEO Elon Musk revealed last year that Tesla would experiment with small-scale ad campaigns to help raise awareness about its EVs and energy solutions. This has led to a gradual roll-out of ads across different platforms.
Despite sweeping layoffs in April that appeared to affect the advertising team significantly, Tesla has maintained a steady stream of promotional content. While most advertisements, like the one described above, appear on the company’s social media channels, Tesla has begun diversifying its approach. In November, YouTube ads were introduced, followed by traditional ads on X in February.
Additionally, Tesla has explored new advertising avenues, including on platforms like Cars.com and deploying a unique “Mobile Gallery” ad in states like New York and Florida. This innovative campaign featured a Cybertruck towing a trailer with a Model Y encased in glass, with the message, “The Best-Selling Car in the World is Made in America.”
