FYI: To honor the golden jubilee of Tignanello, one of the most pioneering red wines, Maserati has unveiled a custom Fuoriserie model of the brand-new GranCabrio Folgore, an all-electric masterpiece. This exclusive vehicle, crafted just for Marchesi Antinori, will be auctioned off in July at the prestigious Festival Napa Valley’s Arts for All Gala in California.
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To commemorate the 50th anniversary of the celebrated Tignanello wine, Maserati has orchestrated something truly remarkable—a personalized version of its latest marvel, the GranCabrio Folgore. This car, a pinnacle of the brand’s fully electric lineup, was meticulously designed for Marchesi Antinori and will make its mark at the Arts for All Gala at Festival Napa Valley on July 14.
This auction marks a significant collaboration between two icons: Maserati with its 110-year legacy and Marchesi Antinori, a family-owned wine dynasty with a history spanning over six centuries. Both institutions embody the quintessential Italian spirit through their dedication to tradition, innovation, and craftsmanship.
The Inspiration Behind GranCabrio Folgore Tignanello
Drawing inspiration from Tignanello’s vineyards, this bespoke Maserati car encapsulates the essence of roots and excellent terroir. Just as birthplace adds depth to wine, the local influence enhances Maserati’s automotive excellence. Maserati’s design team paid homage to the quintessential Tignanello label, a constant for 50 years, crafting a vehicle that symbolizes both the winemaker’s and the automaker’s dedication to tradition and innovation.
The meticulous design process dove deep into the unique aspects that have shaped Tignanello’s history. This resulted in a car that uses innovative materials, intricate detailing, and sophisticated craftsmanship to embody 50 years of winemaking excellence.
Exclusive Body Design and Exquisite Details
The exterior hue of the custom GranCabrio Folgore Tignanello is a labor of love, termed Terra di Tignanello. This chestnut shade, enriched with a metallic sheen, is a nod to the rich soil of the vineyard, evoking the coppery burgundy of Tignanello’s signature barrels. The nuanced color scheme extends to matte and glossy black rims, copper-accented emblems, and a sophisticated black fabric soft top.
Inside the vehicle, the luxury continues. The leather seats feature a distinctive ribbed pattern in silver and burgundy. This is achieved using Vegea, an innovative material derived from wine-making leftovers, symbolizing the beautiful rows of Tignanello vineyards. This is the first time Maserati has utilized Vegea, reflecting their commitment to sustainability and innovative design.
Warmth and Craftsmanship at the Core
Dark briar wood with intricate laser engravings mirrors the labels burned into oak barrels of the vineyard. Inside, the Maserati and Tignanello emblems share space on the headrests, each showcasing the sun symbol—a key element of Tignanello’s iconic bottle label. Additional details, like the inclusion of the years 1971 and 2021, showcase the 50-year journey of this celebrated wine.
Maserati Head of Design Klaus Busse accentuated the importance of bespoke production, highlighting how this project is a seamless marriage between two forms of Italian excellence—high-performance automotive engineering and extraordinary winemaking. “This collaboration with Marchesi Antinori epitomizes bespoke production, offering Maserati’s clientele tailor-made experiences that blend unmatched driving pleasure with the refined elegance of a superior wine,” remarked Busse.
Proud Partnerships and Meaningful Outcomes
Piero Antinori expressed immense pride in this unique partnership. “Collaborating with Maserati, a global symbol of Italian excellence, allowed us to create a one-of-a-kind GranCabrio. This vehicle isn’t just a car; it embodies the very identity and recognition of our beloved Tignanello wine.”
The custom Maserati will be auctioned at the Festival Napa Valley’s Arts for All Gala. Proceeds from the auction will be donated to charitable causes, further emphasizing the commitment to giving back and making a difference.
A Pioneering Electric Convertible
GranCabrio Folgore stands as a testament to Maserati’s forward-thinking, being the first 100% electric convertible in the luxury market. Combining top-tier performance with the classic Maserati charm, this car offers the best of both worlds. It features an 800V battery system inspired by cutting-edge Formula E technologies, ensuring outstanding performance, comfort, and elegance.
Designed with four true seats and innovative features like a neck warmer and wind stopper, the GranCabrio Folgore ensures an exceptional driving experience in any weather.
In conclusion, the customized Maserati GranCabrio Folgore Tignanello is more than a luxury electric car; it is a symbol of tradition, innovation, and Italian excellence. This masterpiece commemorates 50 years of Tignanello and showcases a fruitful collaboration between two of Italy’s most celebrated brands. Catch a glimpse of this exclusive car at the Festival Napa Valley’s Arts for All Gala on July 14, where it will surely captivate all attendees.
William Rapp, Editor of Automotive.fyi
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