FYI: Rivian’s new referral program offers owners and new buyers exciting rewards, including free charging, store credit, and even a chance to earn a new vehicle.
Rivian Unveils Exciting Referral Program to Boost Sales & Reward Loyal Customers
Rivian has introduced an innovative referral program aimed at rewarding their loyal customers for driving new sales. This program offers both the existing owners and new buyers a range of enticing rewards, from free charging sessions to opportunities to earn a brand-new Rivian vehicle.
How it Works: A Breakdown of Rivian Rewards
Here’s a closer look at how Rivian’s referral program functions:
- Unique Referral Code: Each Rivian owner receives a unique referral code, which they can share with friends and family.
- Eligibility: The referred purchase must be for an R1S SUV or R1T truck from Rivian’s R1 Shop inventory. Custom orders are excluded from this program.
- Points and Perks:
- 750 Reward Points: Equivalent to $750, these points can be redeemed in Rivian’s Gear Shop or R1 Shop.
- Free Charging: Six months of complimentary charging at Rivian Adventure Network sites, with a cap of three years total.
This is how current Rivian owners can help potential buyers while enjoying significant perks themselves.
Maximize Your Benefits: How Far Can 750 Points Take You?
Rivian’s Gear Shop offers a variety of practical and desirable items that can be bought using reward points:
- Travel Kitchen: With a price tag of $1,400, the Travel Kitchen is an innovative product for those who love to hit the road and dine on the go.
- At-home Charger: Priced at $800, this charger can be partially paid for with your reward points.
The FAQ section on Rivian’s rewards page reveals an interesting detail: it’s possible to buy an entire R1 vehicle using the points, provided it’s in Rivian’s inventory.
Earning a New Rivian: Is It Possible?
While accruing enough points to buy a new Rivian might seem daunting, it is theoretically possible. By garnering around 100 successful referrals, an existing owner might secure a new EV at a significantly reduced cost. Rivian enthusiasts with a strong network could well see themselves cruising in a nearly free new vehicle.
The Future of Rivian’s Referral Program
Rivian has hinted at expanding this program over time. Currently, the 750-point reward applies only to vehicle deliveries made by the end of 2023. Post that period, the points awarded may change as the program evolves.
A Strategic Move Amidst Competitive Landscape
In an environment rich with competition, Rivian’s move seems to emulate Tesla’s historical strategy of leveraging a dedicated customer base and word-of-mouth marketing. Tesla has recently rejuvenated its referral program to combat fluctuating sales, indicating the potential efficacy of such initiatives.
Conclusion: A Win-Win for All
Rivian’s creative referral program stands to benefit all parties involved. As it potentially helps to catalyze sales in an expectedly flat growth year, it also offers substantial rewards to loyal customers. With ambitions to ramp up production and sales, particularly with the future launch of the R2 in 2026, Rivian is placing strategic bets on its community’s power and passion.
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Written by William Kouch, Editor of Automotive.fyi
