FYI: Nissan is reviving its iconic Midnight Purple color for the 2025 model year Fairlady Z in Japan, introducing a splash of nostalgia and exclusivity.
Nissan’s Colorful Legacy: Midnight Purple Returns
Certain automotive colors become synonymous with specific brands, and Nissan’s Midnight Purple is one such iconic hue. Originally gracing models like the Nissan 316 Z32 and advanced through to the Skyline GT-R series, this deep, metallic shade has captivated car enthusiasts worldwide. Now, Nissan is bringing this beloved color back to the spotlight with their latest Fairlady Z.
The Fairlady Z’s Updated Palette
Nissan’s 2025 model year Fairlady Z will reflect a broader color spectrum, with 11 vibrant options. Among these hues are the standout Midnight Purple, along with fresh shades like Wangan Blue, and the dual-tone Vibrant Red/Super Black. This expanded palette pays homage to Nissan’s rich automotive heritage, ensuring fans of the brand can select a look that resonates with the legend of Nissan’s glorious past.
Exclusive Opportunities for Enthusiasts
In a unique marketing twist, Nissan plans to produce only 4,100 units of the 2025 model year Fairlady Z. Given the overwhelming demand anticipated, particularly within Japan, the company has chosen to employ a lottery system to allocate these production slots. This strategy builds an air of exclusivity and aims to increase excitement among prospective buyers, who must apply to participate.
A Nod to the Past with Modern Flair
For fans seeking both nostalgia and novelty, 2025’s Midnight Purple isn’t the only draw. Last year’s 432 Orange remains available, with options to further customize the look via the "Customized Edition." Enhancements include a split grille, carbon fiber spoiler, 19-inch alloy wheels, racing decals, and exclusive badging, offering a sportier and more contemporary feel.
Engine and Performance: Tried and True
Under the hood, the 2025 Fairlady Z stays true to its roots with a powerful 3.0-liter twin-turbo V6 engine, delivering 400 horsepower in standard configurations and 414 horsepower for the Nismo variant. Buyers can opt for either a 6-speed manual transmission or a 9-speed automatic, the latter being mandatory for the Nismo version. This robust engine lineup maintains the brand’s tradition of coupling performance with elegance.
Pricing and Market Prospects
The starting price for the Fairlady Z in Japan is approximately 5,497,800 yen (~$36,000 USD), with the Nismo version climbing to 9,302,700 yen (~$61,000 USD). Despite the moderate sales figures for Nissan Z models in the United States—declivering just over 2,000 units this year—enthusiasts suggest that bringing Midnight Purple stateside might breathe new life into American sales as well.
Conclusion
Nissan’s decision to revive Midnight Purple along with a robust palette for the 2025 Fairlady Z marks a celebration of the brand’s legacy while offering something fresh for modern consumers. With limited units, innovative marketing, and a nod to its storied past, the new Fairlady Z is set to create waves in the automotive world.
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Donald Smith, Editor of Automotive.fyi
