FYI: Xiaomi accelerates its entry into the EV market with the SU7 Ultra.
Last week, smartphone-turned-EV manufacturer Xiaomi unveiled a prototype of its superfast SU7 Ultra sedan. Boasting an impressive 1,548 horsepower and a blistering 0-60 mph time of under two seconds, the SU7 Ultra is poised to compete with the world’s leading supercars. Xiaomi CEO Lei Jun has set his sights on challenging traditional automotive manufacturers on iconic venues such as the Nürburgring Nordschleife.
### From Prototype to Reality
The SU7 Ultra is not just a showpiece destined to remain a one-off prototype. Xiaomi has confirmed that a production version will soon grace Chinese roads. The announcement suggests significant advancements in Xiaomi’s plans to expand its EV footprint.
### Xiaomi’s Ambitious Expansion Plans
Xiaomi aims to become one of the leading auto manufacturers within the next decade. The SU7 sedan is just the first step in this grand vision. Future plans include an SUV based on the SU7 platform and possibly a more affordable hatchback.
### Production Timeline and Adjustments
According to CarNewsChina, Xiaomi’s CEO Lei Jun revealed that production of the SU7 Ultra will commence in the first half of 2025. To keep costs manageable, some alterations will be made to the prototype. The full carbon fiber body will be replaced, but the car will retain the aggressive design features like the prominent spoiler and widened bodywork.
Other high-performance elements like the tri-motor setup and racing-oriented battery pack will remain intact. The car will be available in two trims: a regular version and a track-oriented variant. While the SU7 Ultra will cost more than the standard SU7, it will still be accessible for high-end buyers.
### Rapid Development Pace
Xiaomi’s ability to swiftly transition from prototype to production is noteworthy. In a market where many manufacturers overpromise and underdeliver, Xiaomi’s transparent and efficient strategy is refreshing. Notably, Toyota’s mid-engined FT-Se won’t hit production until 2026, and Tesla’s much-anticipated Roadster follow-up, showcased in 2017, has yet to materialize in stores.
China’s fast-paced development is not exclusive to Xiaomi. Li Auto’s L6 PHEV crossover and Zeekr MIX prototype also quickly transitioned to production-intent models after their respective showcases.
### Safety Concerns and Market Positioning
While the SU7 Ultra’s performance stats are undeniably exciting, its introduction raises safety concerns. Videos circulating on Chinese social media already depict SU7 buyers struggling to handle vehicles with approximately 500 horsepower. The prospect of a 1,500-horsepower car being available to the public could lead to dangerous scenarios.
Moreover, the high price points of competitors like the Tesla Model S Plaid and Lucid Air Sapphire keep these powerful machines out of the hands of many buyers, potentially mitigating widespread misuse.
### Conclusion
In summary, Xiaomi’s audacious move into the hypercar arena is a bold statement of intent. While there are legitimate concerns about safety, the market’s rapid response to Xiaomi’s plans is a testament to the company’s execution capabilities. For those considering this powerhouse vehicle, caution and responsibility are paramount.
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William Kouch, Editor of Automotive.fyi
