FYI: Popular YouTuber IShowSpeed immerses himself in China’s EV landscape, highlighting the intrigue of Chinese automobiles and the evolving sentiment among young U.S. car enthusiasts.
IShowSpeed’s Chinese Adventure with Luxury Electric Vehicles
IShowSpeed, a renowned 20-year-old YouTube streamer boasting over 38 million subscribers, has recently embarked on a journey through China, captivating audiences by livestreaming his exploration of the country’s automotive innovations. During his travels, IShowSpeed has come across high-end electric vehicles such as the Yangwang U9 and Xiaomi SU7 Ultra, which have significantly piqued his interest.
The Draw of Chinese Automobiles
The growing intrigue towards Chinese vehicles among younger generations is palpable, especially since platforms like TikTok and Xiaohongshu have proliferated cultural exchanges. Many young adults, particularly those from Gen-Z, find themselves lamenting the lack of access to cost-effective, technologically advanced Chinese automobiles like the $10,000 BYD Seagull in the United States.
IShowSpeed’s Fascination with the Yangwang U9
While in China, IShowSpeed has been particularly captivated by the luxury Yangwang U9, a flagship model from BYD—an EV giant. This upscale supercar’s abilities, including dynamic features like tank turns, jumping capabilities, and integration with Chinese apps like Douyin (the Chinese version of TikTok), have left him astounded. In his characteristic energetic style, IShowSpeed questioned whether the U9 was akin to a Lamborghini and expressed his disappointment upon discovering he could not bring the vehicle back to the U.S. or even import it to his residence in Portugal.
Potential Implications for Chinese EVs in America
IShowSpeed, despite confessing his limited automotive knowledge, is an influential figure, effectively amplifying the allure of these Chinese models to his vast audience. This exposure could pave the way for a robust fanbase in the U.S. if the geopolitical landscape allows these vehicles to be imported in the future. Such a shift might not be imminent due to existing tariffs and trade restrictions, but it showcases the potential market readiness and enthusiasm from American youth.
The charisma and outreach of personalities like IShowSpeed could prove invaluable for Chinese automakers like BYD and Aito, fostering a grassroots demand among young car enthusiasts.
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William Kouch, Editor of Automotive.fyi
